From now on, the chairs of the umpires at the Wimbledon will look different, thanks to Barclays on each of the eighteen umpires’ chairs as part of a record-breaking sponsorship with the All England Club.
The traditional combination of Slazenger and Robinsons barley water, such a feature of the Centre Court, will be gone, with the bank having exclusive markings around the area where the players sit.
It is part of a deal which senior industry insiders believe is worth at least £20million per year, and which outbid HSBC, the previous banking partners at SW19, who had gone back 15 summers.
What will the HSBC do?
Reports state that HSBC have taken a back by the phenomenal move of Barclays and last year had signed up Emma Raducanu as a global ambassador, partly to support their association with the grass court Grand Slam.
While Slazenger continues its partnership with Wimbledon – the longest running sponsorship in sports goods history that has been going since 1902 – Robinsons made their exit last summer.
Barclays huge investment in Wimbledon will see it host a clubhouse and fanzone during the tournament, and make the biggest ever donation to the charitable Wimbledon Foundation.
They have also signed up American Frances Tiafoe to star in a global TV advert, which will focus on his journey from being the son of immigrants from Sierra Leone to making the world’s top ten, which he has just entered.
When is the Wimbledon?
The Wimbledon will go on from Mon, Jul 3, 2023 3:30 PM to Sun, Jul 16, 2023, and this is already hyped to a great extent concerning the change that will come and kudos to Barclays for the same. Novak Djokovic eyes another grandslam win, however this Wimbledon will certainly not be the same, as the legendary Roger Federer will not showcase his class on the court again.
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