Slice Cards, a new generation credit card rival, has replaced Samsung as Rohit Sharma’s team’s front-of-shirt sponsor. Slice’s emblem will appear on the front of the jersey of the IPL’s most popular and successful club as part of the agreement.
About the Deal
The transaction is estimated to be around 90 crores or more for three seasons, according to current information. It’s worth noting that the MI-SLICE relationship will be one of the most valuable in IPL Team jersey sponsorship history.
Before this, the Chennai Super Kings (CSK) had signed a three-year deal with TVS Eurogrip Tyres for around $100 million. Slice’s emblem will appear on the front of the jersey of the IPL’s most popular and successful club as part of the agreement.
About the Slice Cards
Slice Cards expects to take advantage of the partnership by utilizing the MI players’ and team’s IP in all of their communications, as well as a high level of exposure throughout all MI live games in the IPL.
Slice Cards is a VC (Venture Capital)-backed fintech business that offers pay-later cards as an alternative to traditional credit cards to Indian youth who are unable to obtain one from traditional banks.
The company bills itself as India’s finest credit card challenger, as seen by its recent $220 million Series B financing and the fact that it has begun issuing 2,00,000 cards per month, trailing only HDFC Bank and ICICI Bank. To diversify their sports portfolio, the Mumbai Indians promoter recently purchased aside in the Emirates Cricket Board’s UAE T20 League.
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