IPL’s Jio moment is here. As the event started today, JioCinema could stand up to the expectations, with a mammoth 1.5 crores people tuning in when MS Dhoni sent the ball out in the stands simultaneously. Viacom18 has gained 500 million viewership from IPL, which is a bit behind YouTube India’s monthly viewership of 514 million. The first day has recorded 50 million viewership, and at present JioCinema is on course to eclipse YouTube.
IPL 2023 live streaming: JioCinema bangs 1.5 crores opening day views on MS Dhoni’s six
The same news might not be reliving for Disney-Star. Both Star Sports and Disney+ Hotstar are behind a paywall and might experience a drop in revenue. Reports suggest Viacom 18 is ready to bag 60% of the ad revenue from IPL, with digital revenue toppling TV for the first time in history that came from MS Dhoni short but effective innings.
Disney-Star might find it complex to recover Rs 23,575 crore it spent to secure the IPL Media Rights. MPA’s projection suggests Star’s ad sales could be close to $200-220 million, while JioCinema could reach the $350 million mark. Notably, both platforms have had issues selling their entire ad spots.
What did MPA state on Jio Cinema’s stunning views on MS Dhoni’s six?
“IPL incumbent rights holder Star has struggled to withstand Jio’s onslaught as well as a challenging microeconomic environment.”
However, Disney-Star is still confident, the only reason being sports audience is still enough on TV than digital. Even time invested on TV is even more than on digital platforms.
According to Elara Securities,
“We believe that time spent and consumption of matches will remain high on TV, as digital will primarily be convenience-led and on-the-go viewing. IPL on digital may get a larger number of viewers or reach; however, time spent compared to TV remains much lower.”
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