Ubisoft CEO defends the company’s move to acquire Activision cloud streaming rights

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    In a recent interview, Ubisoft CEO Yves Guillemot discussed the company’s recently announced cloud gaming partnership with Microsoft. He predicted that while game streaming “will take time” to catch on, it will eventually have a similar impact on the games industry to what Netflix streaming had on television.

    Guillemot mentioned how Netflix’s decision to enter the streaming market was “widely criticized” in an interview with The Financial Times (via VGC).

    It was revealed last month that, if the proposed acquisition of Activision Blizzard goes through, Microsoft plans to sell Ubisoft the cloud streaming rights for Activision’s current and upcoming console and PC games.

     The Antitrust and Markets Authority (CMA), the UK’s antitrust watchdog, expressed concerns about cloud streaming, and this strategy was immediately announced to address those issues.

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    The CMA revealed last week that it had given Microsoft’s revised agreement preliminary approval and noted that it “makes important changes that substantially address the concerns [initially] set out about the original transaction” by selling Activision’s cloud streaming rights to Ubisoft.

    It remains to be seen, however, whether the acquisition will be completed in its entirety. For the revised agreement, the CMA has begun a consultation that will go through October 6. But unless the timeframe is extended further, Microsoft will need to act quickly because the merger agreement’s deadline is October 18.

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