The NVIDIA GeForce RTX 4060 Ti 8 GB GPU is now in short supply across Chinese merchants, with numerous SKUs projected to sell out by August. According to the Chinese Board Channels Forums, the NVIDIA GeForce RTX 4060 Ti is swiftly selling out. However, this has nothing to do with the card’s appeal; rather, NVIDIA is allegedly creating a fake shortage through lower production.
According to industry sources, NVIDIA has instituted a supply constraint because it fears that aggressive price cuts will result in more revenue losses for the company. NVIDIA and its partners have already been rumored to be offering price reductions in retail markets outside of China.
Discounts have been seen on all cards, including the GeForce RTX 4060 Ti 16 GB, RTX 4060 Ti 8 GB, and RTX 4060 8 GB.
The NVIDIA GeForce RTX 4060 Ti GPU is currently available on JD.com for an average price of 3299 RMB or $461 US. This is more than the GPU’s original MSRP of 3199 RMB or $447. The tendency has not been witnessed in any previous GeForce RTX 40 series launches. This tactic, we could argue, merely produces a “shortage” buzz in the market, eventually leading to panic buying from people hoping to get GPUs at cheaper costs.
The NVIDIA GeForce RTX 4060 GPU range has typically failed to pique enthusiasm, owing primarily to underwhelming price-to-performance increases. Worse, the recently introduced GeForce RTX 4060 Ti 16 GB model costs $100 US more, and some bespoke variants cost close to the GeForce RTX 4070 while providing little to no improvement over the 8 GB model. You could argue that DLSS 3 and ray-tracing-intensive titles perform admirably on Ada GPUs, but it appears that this isn’t enough to entice the vast majority of gamers to switch to newer cards.
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