DP World, a logistic company based in Dubai is set to be the title sponsor of Asia Cup T20 Cricket in UAE. As per reports,company has closed the Multi-crore deal with the Asian Cricket Council (ACC). The official announcement is left to be made in the next 24-48 hours. In IPL, DP World has been a partner of Royal Challengers Bangalore since 2020.
The ASIA CUP 2022 will be starting on August 27. Besides sponsoring the Asia Cup, the company is also a sponsor for the World Tour Golf Championship and a part of Formula 1 as a sponsor of team Renault since 2020. In 2018, the tournament was sponsored by Unimoni.
The Asia Cup tournament India vs Pakistan MEGA CLASH is set to be played on August 28, Sunday.
The official broadcaster of the Asia Cup which is the Disney Star Network has closed several ON-AIR sponsorship deals. Star Sports has signed Dream11, Rajshree Pan Masala, Samsung Galaxy, LIC, ThumsUP as the sponsors for the ON-AIR LIVE Broadcast of ASIA Cup Cricket. The official broadcasters have also asked Axis bank and Orient Electric to be the Associate Sponsors for the . HD FEED of the tournament. Disney Star has had a slow start but it’s getting a good response from the advertisers.
The Sponsors of the Asia Cup 2022
- Dream11, Rajshree Pan Masala, and Samsung Galaxy are the Presenting Partners
- LIC and ThumsUP are the Associate Sponsors
- Axis Bank and Orient Electric signed as Associate Sponsors.
The clash between India and Pakistan has attracted a lot of broadcasters
“The traction for the tournament is decent. No client want to miss India vs Pakistan clash. The good part is that format is such that 2 India Pakistan matches are guaranteed, 3rd one can be bonus if both teams can reach finals. We have sold 90% of the inventory”, informed a senior team member in the Star Sports Sales team.
STAR SPORTS has sold all the inventory around the match. However, the AD-SPOTS are being sold at a lesser price than the last T20 World CUP in UAE. Last year, the AD-SPOTS for India and Pakistan were sold for 22-25 lakhs for per 10 seconds. In the Asia Cup 2022, the AD-SPOTS are offered a price of 16-18 Lakhs per 10 seconds.