BCCI instructed all five franchises of the Women’s Premiere League to connect with any kind of cryptocurrency or blockchain branding during the functioning of the opening of WPL 2023.
BCCI explained that the franchises linking any kind of branding with fantasy sports platforms are not any concerning issue, but that must be without the participation of any kind of gambling, betting, real money, cryptocurrency, and tobacco sectors.
WPL Franchises barred from cryptocurrency branding
BCCI gave a statement confirming the instruction to the WPL franchises. The statement read,
“No franchise shall undertake a partnership or any kind of association with an entity that is in any way connected/related to an entity that is involved/operates, directly or indirectly, in the betting/gambling//real money gaming/tobacco sector. The franchisees may engage in partnerships with entities in the fantasy sports sector.”
BCCI has also instructed the concerned Franchises to submit all documents of all commercial agreements ten days before the tournament kicks off, which is scheduled from March 4 to March 26.
BCCI examplains through a commercial workbook
The thing about commercial copy submission was explained as a Commercial Workbook, as stated by BCCI. It said,
“The franchisees should provide full details of the rights and benefits that will be utilized by their sponsors, not less than 10 days before the start of the season, as per the franchise commercial deliverables sheet, which will be shared by the BCCI.”
The 68-page instruction sheet strictly mentioned that all the WPL franchises must abide by full honesty, and any deviation to the same might lead to severe undertaking of actions.
The sheet mentioned that the guidelines are in line with the WPL regulations, and any breaches of these rules will be looked upon as per the provisions of section 6 of the Operational Rules.
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