According to Apple analyst Ming-Chi Kuo, the company may further differentiate the next-generation iPhone 15 Pro and Pro Max as a result of the overwhelming demand for the 6.7-inch iPhone 14 Pro Max. In an effort to get more customers to buy the larger and more expensive device, Apple may decide to offer exclusive capabilities to the iPhone 15 Pro Max.
The iPhone 14 Pro Max makes up about 60% of the total rise in Pro model orders, according to Kuo, who claimed last week that Apple has urged manufacturing partners to expand production of the models because to high demand.
Apple has requested its suppliers to switch from producing iPhone 14s to producing iPhone 14 Pros due to the demand for these devices.
Demand for Apple’s iPhone 14 and iPhone 14 Plus is allegedly “obviouslylacklustre,” according to Kuo. It’s been said recently that instead of a “iPhone 15 Pro Max,” we’ll get a “iPhone 15 Ultra,” which is somewhat in keeping with the idea that Apple would try to further differentiate the 6.1 and 6.7-inch iPhone 15 models.
Gurman claims that Apple may switch the Pro Max branding to Ultra branding. Although he didn’t disclose any additional features for the “Ultra” model, the name difference between “Pro” and “Ultra” may suggest that the larger iPhone 15 would receive features that aren’t present in the Pro model.
Currently, reports suggest that the iPhone 15 may have a design upgrade that includes the switch to USB-C from Lightning and new periscope telephoto lens technology.