Following the launch of ad-supported services by Netflix and Disney+ last year, Amazon announced recently an update that it will begin running advertisements on Prime Video early in 2019. The business said that it will charge Prime members an extra $3 per month for an ad-free tier.
In early 2024, Amazon noted, advertisements will be implemented in the United States, United Kingdom, Germany, and Canada. Later this year, Prime Video subscribers in France, Italy, Spain, and Mexico will start to see advertisements. The Wall Street Journal revealed in June that Amazon was just beginning to plot to add adverts to Prime Video.
According to Variety, Amazon pledged to air less commercials than linear programming, which is measured at four minutes per hour.
For Fire TV devices in the United States, Amazon introduced a new free and ad-supported (FAST) video experience in May. The e-commerce behemoth announced in the same month that it is adding more than 100 Amazon Original TV shows and films to its ad-supported Freevee streaming service. A new Fire TV Channels app with access to more than 400 FAST channels was released by the business in August.
YouTube announced earlier this month that it is experimenting with longer but fewer TV commercials that are similar to linear TV commercial breaks. The company has increased the cost of a number of its products during the past few years. The annual Prime membership increased from $119 to $139 in February 2022.
The cost of Amazon Music Unlimited plans for individuals, Prime Members, and families has increased this year. The minimum purchase requirement for non-Prime members to receive free shipping was upped by the firm to $35 in some areas last month.
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