Neeraj Chopra: Neeraj Chopra, India’s golden boy in javelin, is not just making waves on the field but also off it. Following his silver medal win at the Paris Olympics, Chopra’s brand valuation has skyrocketed, pushing him to the top tier of India’s most valuable athletes. As his brand value surges past a staggering Rs 330 crore, the question on everyone’s mind is: How much more can Neeraj Chopra’s brand value grow this year?
Let’s have a look into more details: Neeraj Chopra
Neeraj Chopra’s journey from a small village in Haryana to the global stage of athletics is nothing short of inspiring. His success at the Paris Olympics, where he secured a silver medal with an impressive throw of 89.45 meters, has further solidified his status as a sports icon. This achievement didn’t just bring him glory on the field – it catapulted his brand value into the stratosphere.
Reports indicate that Chopra’s brand valuation, currently at approximately Rs 330 crore, is poised to see a substantial increase, potentially surpassing that of cricket star Hardik Pandya. This makes Chopra the highest valued non cricketing sports personality in India, a testament to his growing influence both domestically and internationally.
Neeraj Chopra’s Expanding Brand Portfolio
Chopra’s brand portfolio is expanding rapidly, with 24 brands already under his endorsement belt. By the end of this year, this number is expected to grow to 32-34 brands, making him one of the most sought after athletes in the world of sports endorsements. His association with globally recognized names such as Under Armour, Omega, Gillette, Samsung, and Visa reflects his appeal across diverse markets and demographics.
This year alone, Chopra’s brand endorsement fees are expected to rise from Rs 3 crore to over Rs 4 crore per deal, further boosting his overall brand valuation. With long term multi year contracts in place, his financial growth is set to continue on an upward trajectory.
How High Can Neeraj Chopra’s Brand Value Go?
Given the current momentum, Neeraj Chopra’s brand value is likely to see a significant increase by the end of the year. Experts predict a surge of 40-50%, pushing his valuation well beyond the Rs 330 crore mark. This potential growth is driven by his consistent performance, expanding brand endorsements, and his appeal as a role model for emerging athletes.
Moreover, with the 2028 Olympics on the horizon, Chopra’s value as a brand is only expected to rise. His focus on maintaining top form and his ambition to achieve even greater heights in his sport suggest that the best is yet to come for this javelin star.
Manu Bhaker: A Rising Star in Endorsements
While Neeraj Chopra dominates headlines, another Indian athlete is making her mark in the endorsement world. Shooter Manu Bhaker, a bronze medalist at the Paris Olympics, has recently signed a lucrative Rs 1.5 crore deal with ThumsUp. Bhaker’s growing popularity and her successful performances have attracted interest from over 40 brands, highlighting the increasing value of athletes from emerging sports in India.
Bhaker’s endorsement deal, along with reports of wrestler Vinesh Phogat increasing her endorsement fees to Rs 1 crore, signals a broader trend of non cricketing athletes gaining prominence in the Indian sports endorsement market. This shift is contributing to the diversification of the sports endorsement landscape in India, traditionally dominated by cricket.
Neeraj Chopra’s meteoric rise in brand valuation is emblematic of the changing dynamics in Indian sports. As athletes from diverse disciplines continue to achieve success on the global stage, their marketability and brand value are set to grow exponentially.
For Neeraj Chopra, the future looks incredibly bright. With his brand value already crossing Rs 330 crore, the possibilities are endless. As he prepares for future competitions, including the 2028 Olympics, his appeal to brands will only intensify, likely pushing his valuation to unprecedented heights.
Read more: Paris 2024 Olympics: USA Edges Out China for Top Spot, Pakistan Outperforms India at 62nd Place
FAQs
How much has Neeraj Chopra’s brand value increased after the Paris Olympics?
His brand value has seen a significant increase of around 40-50% following his silver medal at the Paris Olympics
