Ming-Chi Kuo, an Apple analyst, has released new research on the anticipated Mixed Reality headset, which is expected to be unveiled shortly. Kuo predicts that this device might be unveiled as early as January 2023.
The analyst is doubling down on another report he made in June. This time, Kuo says the market has the highest expectations for “AR/MR headset among Apple’s new products in 2023.” After the iPhone, Kuo predicts that the Apple Mixed Reality headset will be the company’s “next innovative consumer electronics product.”
However, this investment theme has not become a clear market consensus due to doubts about innovative user experience and low shipments of less than 1.5 million units in 2023. Apple may announce the AR/MR headset as soon as January 2023. This media event is expected to reduce investors’ concerns about innovative user experience and low shipment in 2023, and enhance their confidence in the headset’s outlook.
Although the Apple Mixed Reality headgear has already been noted as being pricey in prior reports, Ming-Chi Kuo claims that experts anticipate this item will cost between $2,000 and $2,500.
Three primary topics will be covered in the announcement of the Mixed Reality headset: use cases, the software/service/development ecosystem, and hardware specifications. According to Kuo, investors will be less concerned about the product’s modest shipments in 2023 if Apple can persuade them that it will experience tremendous growth in the coming years.
Apple is preparing a cheaper version for early 2025, according to the analyst, even though the corporation hasn’t even officially revealed this device. Apple is also getting ready for its AR headset. Apple is primarily concentrating on this device, which is anticipated to be unveiled in 2024.
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