The English Premier League is the number one competition to make the most revenue among all the football competitions around the world. Various football competitions have been selling their TV rights for whopping figures who have also managed to strike lucrative deals with various massive brands acting as official partners. Various brands have become the main sponsors of the Premier League since the tournament was first set up to play 30 years back in 1992.
Sponsors of the Premier League
Barclays and Carling Brewery have been the major partners for the Premier League for several years, however 5 years back in 2016, the English Premier League announced a change in the strategy of their sponsorship. From that particular point, the tournament would be named “The Premier League” as no sponsorship for the titles would be accepted for the following years.
A Premier League Spokesperson in this regard
A Premier League spokesperson in this regard said that Barclays has indeed been an excellent partner for the Premier League throughout their sponsorship and they look forward to working with them in the year of 2015/16, which was their final year of sponsorship.
Deal with Carlin
Back in 1993, the Premier League signed a four year deal with Carling, and following that, they extended their collaboration with the company until 2001. Barclays signed a three-year deal sponsorship in 20221 and created a partnership with the top tier of English football until 2013.
EA Sports as the leading partner
At present, EA Sports are the leading partner of the Premier League, and the official beer of the competition is Budweiser. Also, Castrol is their engine oil partner and their timekeeper is Hublot. Also, their official ball and cloud partners are Nike and Oracle respectively.
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