Ubisoft has been quite active in the non-fungible token (NFT) market and has made various investments to diversify its portfolio. The gaming behemoth’s most recent investment, for an undisclosed sum, was in a mobile gaming game called Cross the Ages, or CTA for short. CTA is a free-to-play card collection game set in a dystopian future and based on a series of free-to-read novels in which the digital cards also function as NFTs.
In this free-to-play game, players strive to collect as many NFTs as possible. These digital cards can also be printed and collected physically. CTA announced on Monday that it had raised $12 million in a seed round at an undisclosed valuation. The funds will be used to fund a development program, as well as personnel retention and go-to-market initiatives. By the middle of 2023, the game will have metaverse components, including quests based on hints from the novels. New towns and games will be able to be created by developers, artists, and gamers.
The CTA game’s beta version will be released in late May, followed by digital and physical cards in June. The game’s infrastructure will subsequently be enhanced with an NFT marketplace and decentralized finance (Defi) protocols suite, the latter of which will allow users access to farming, pooling, and bonding for optimized trading choices. Chairman and serial crypto entrepreneur Christophe de Courson is one of Cross the Ages’ co-founders, as is CEO Sami Chlagou, who has worked on games like Guns of Mercy and Finding Teddy for consoles, mobile platforms, and PC.
Ubisoft invests in Cross The Ages aka CTA in its drive for NFT
Cross the Ages is described as a “mobile-first” experience, optimized for smartphones and tablets. “The CTA Defi product will be accessible via the main user interface, but it will operate as its standalone platform,” CTA co-founder and CEO Sami Chlagou told CoinDesk in an email. “We want to keep the gaming experience somewhat separate to ensure that the more commercial aspects of the CTA experiences do not distract from what will be a dynamic and unique metaverse gaming experience.”
Ubisoft is the world’s largest video game publisher, and it’s getting into crypto gaming. The company got its start in the crypto realm by designing blockchain games a few years ago, and since then, it’s produced experimental NFT projects while also assisting crypto game developers.
Last October, Ubisoft invested in Animoca Brands. The publisher made history in December when it used its Tezos-based Ubisoft Quartz platform to provide NFT in-game items for an existing video game, Tom Clancy’s Ghost Recon Breakpoint. Following their most recent forays into the NFT department, Ubisoft has received a lot of backlashes, with the most noticeable complaint being that these Digits were not backward compatible and were only attached to one game.
Another issue raised by players was that they were concerned that the NFTs were not energy efficient, despite Ubisoft’s assurances. The arrival of cryptocurrency and non-fungible tokens (NFTs) has created a lot of misunderstanding around the world, with many people seeing them as lucrative investments while others see them as unstable and ultimately meaningless assets to invest in.
The question of their value will only be answered in time, as NFT and Crypto, like any other investment, entail a high-risk component, and the globe is divided by this new wave of investment prospects.
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