Three months after its release, TWICE continues to defy expectations with their full-length album “THIS IS FOR.” The iconic K-pop group has achieved a remarkable milestone by becoming the first K-pop group album released in 2025 to chart for 13 consecutive weeks on the prestigious Billboard 200—and they’re climbing, not falling.
TWICE’s Billboard 200 Achievement Breakdown
| Chart Metric | Performance |
|---|---|
| Billboard 200 Position | No. 140 (up 40 spots) |
| Consecutive Weeks Charting | 13 weeks |
| Top Current Album Sales | No. 24 |
| Top Album Sales | No. 32 |
| Record Achieved | 1st K-pop group album of 2025 with 13-week chart run |
| Release Date | July 2025 |
A Historic Climb Against the Odds
On October 14, Billboard revealed that “THIS IS FOR” had jumped an impressive 40 positions to reach No. 140 on the Top 200 Albums chart. This upward trajectory three months post-release demonstrates something rare in today’s music industry: genuine staying power.
Most albums experience their peak during the first few weeks after release, then gradually decline. TWICE’s achievement is particularly noteworthy because “THIS IS FOR” is actively climbing back up the charts in its 13th week—a testament to the group’s dedicated fanbase, ONCE, and the album’s enduring appeal.
This marks TWICE’s first album to spend 13 weeks on the Billboard 200, surpassing their previous records. The longevity showcases how the nine-member group has evolved from viral hits to creating music with lasting cultural impact.
Breaking New Ground for K-Pop in 2025
While several K-pop acts have achieved Billboard success, TWICE has set a new benchmark for 2025. “THIS IS FOR” stands alone as the first K-pop group album released this year to maintain chart presence for 13 consecutive weeks. This distinction separates them from solo artists and underscores the unique challenge of maintaining group momentum in an industry increasingly focused on individual performers.
The achievement reflects both TWICE’s maturity as artists and the strategic vision behind their comeback. Rather than chasing fleeting viral moments, they’ve crafted an album that resonates deeply enough to keep listeners returning week after week.
Multiple Chart Victories
Beyond the Billboard 200, “THIS IS FOR” has demonstrated impressive performance across multiple metrics. The album rose to No. 24 on Billboard’s Top Current Album Sales chart and No. 32 on the Top Album Sales chart this week.
These additional chart placements indicate strong physical and digital sales, not just streaming numbers. In an era where streaming dominates, the album’s consistent sales performance highlights ONCE’s dedication to supporting TWICE through purchases—a crucial factor in sustaining chart longevity.
Why “THIS IS FOR” Resonates
The album’s endurance can be attributed to several factors. First, TWICE has cultivated one of K-pop’s most loyal international fanbases over their nine-year career. Second, “THIS IS FOR” represents artistic maturity, offering depth that encourages repeated listening rather than disposable pop moments.
The full-length format also works in their favor. Unlike mini-albums that rely on a few strong tracks, “THIS IS FOR” provides a comprehensive listening experience that showcases TWICE’s versatility across multiple genres and moods. This artistic substance gives the album legs that carry it far beyond typical promotional cycles.
The group’s strategic approach to global K-pop expansion has also played a role, with targeted promotion, engaging content, and consistent fan interaction keeping the album in public consciousness long after the initial buzz faded.
What This Means for TWICE’s Legacy
This achievement solidifies TWICE’s position as one of K-pop’s most enduring acts. While newer groups chase viral moments and chart debuts, TWICE demonstrates that longevity matters. Their ability to maintain relevance and chart presence in their ninth year speaks to sustainable success rather than fleeting fame.
As the K-pop industry becomes increasingly competitive with new groups debuting regularly, TWICE’s record serves as a reminder that building genuine connections with audiences creates staying power that transcends trends.
Discover more K-pop chart achievements and music industry news at Tech2Sports.
FAQs
How long has TWICE’s “THIS IS FOR” been on the Billboard 200?
“THIS IS FOR” has charted for 13 consecutive weeks on the Billboard 200, making it TWICE’s longest-charting album and the first K-pop group album released in 2025 to achieve this milestone. It recently jumped 40 positions to No. 140.
What records did TWICE break with “THIS IS FOR”?
TWICE became the first K-pop group to have an album released in 2025 chart for 13 weeks on the Billboard 200. Additionally, “THIS IS FOR” is TWICE’s first album to spend 13 weeks on the chart, surpassing all their previous releases.
