TWICE made groundbreaking history on October 15, 2025, by becoming the first-ever K-pop group to perform at the legendary Victoria’s Secret Fashion Show in New York City. Members Jihyo, Nayeon, Momo, and Tzuyu delivered a stunning performance that captivated audiences and marked a significant milestone for Korean entertainment on the global stage.
Their historic debut showcased not just their talent but also the growing influence of K-pop in international entertainment events. This landmark moment represents a defining achievement for TWICE and a watershed moment for K-pop’s global recognition.
Historic Debut: TWICE at Victoria’s Secret Fashion Show
| Event Details | Information |
|---|---|
| Date | October 15, 2025 |
| Location | Victoria’s Secret Fashion Show, New York City |
| Achievement | First K-pop group to perform at the event |
| TWICE Members | Jihyo, Nayeon, Momo, and Tzuyu |
| Performance Songs | “Strategy” & “This Is For” |
| Other Performers | Missy Elliott, Karol G, Madison Beer |
Breaking Barriers: TWICE’s Groundbreaking Achievement
TWICE became the first-ever K-pop group to perform at the iconic Victoria’s Secret Fashion Show, marking a watershed moment for Korean entertainment on the international stage. The four members selected—Jihyo, Nayeon, Momo, and Tzuyu—walked the pink carpet before delivering their performance. This historic participation represents more than just a performance opportunity; it demonstrates the growing recognition of K-pop’s global influence and commercial appeal.
The significance of this achievement cannot be overstated. For K-pop artists and groups seeking international recognition, the Victoria’s Secret Fashion Show represents one of the most prestigious and visible global platforms available, attracting millions of viewers worldwide.
The Performance: Strategy Meets Empowerment
TWICE impressed audiences with performances of “Strategy” and “This Is For,” choosing songs that aligned perfectly with the all-female fashion show’s empowerment message. The song selection demonstrated both strategic thinking and understanding of the event’s significance. The members wore intricate two-piece looks for the evening, including a carpet-appropriate outfit and a lingerie moment on stage complete with furry boots.
The girls danced while singing as models strutted past in extravagant wings, creating a visually stunning spectacle that celebrated both K-pop performance excellence and high-fashion presentation. Their performance rivaled other international acts at this prestigious event.
Global K-pop Recognition: TWICE Joins Elite Company
This year’s lineup featured all-female performers including Missy Elliott, Karol G, and Madison Beer alongside TWICE. Notably, BLACKPINK member Lisa became the first-ever K-pop idol to perform at the fashion event last year, making TWICE’s participation this year a continuation of K-pop’s expanding presence on global stages.
The increasing visibility of K-pop artists at major international events reflects the genre’s global dominance and cultural impact that transcends geographical boundaries.
Tzuyu’s Honest Reflection: The Human Side
Despite the crowd’s enthusiasm, member Tzuyu expressed dissatisfaction with her performance, explaining via personal message that throat issues affected her vocal delivery during the actual show, though rehearsals went well. She apologized to fans, saying “ONCE, I’m sorry. Before coming to New York, I warmed up my throat with a vocal coach, but after arriving, my throat got worse…I’ll definitely show you a better performance next time!”
Her transparency and accountability demonstrate the professionalism and dedication characteristic of TWICE’s relationship with their fanbase.
The Broader Significance for K-pop
TWICE’s historic performance represents a pivotal moment in K-pop’s global trajectory. Their presence at the Victoria’s Secret Fashion Show—alongside supermodels and international artists—validates K-pop’s position as a major cultural force on the world stage. This achievement opens doors for other K-pop artists and reinforces that Korean entertainment excellence deserves recognition at premium international platforms.
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Frequently Asked Questions
Why is TWICE’s Victoria’s Secret Fashion Show performance historically significant?
TWICE’s Victoria’s Secret Fashion Show performance is historically significant because they became the first-ever K-pop group to perform at this iconic, globally-recognized fashion event. The Victoria’s Secret Fashion Show reaches millions of viewers worldwide and represents one of the most prestigious platforms for entertainment. Their participation demonstrates K-pop’s evolved status from niche genre to mainstream global phenomenon commanding respect on premium international stages. This achievement validates Korean entertainment’s excellence and opens unprecedented opportunities for future K-pop groups seeking international recognition. Additionally, their performance showcased K-pop’s production quality, artistry, and visual presentation competing successfully with established international performers like Missy Elliott and Karol G.
What does TWICE’s performance reveal about K-pop’s global influence?
TWICE’s Victoria’s Secret Fashion Show performance reveals that K-pop has transcended cultural and geographical boundaries to become a globally respected entertainment genre commanding positions at premiere international events. Following Lisa’s groundbreaking performance last year, TWICE’s participation demonstrates sustained K-pop momentum and industry recognition of the genre’s commercial appeal and cultural significance. Their selection indicates that major international events now actively seek K-pop artists, recognizing their ability to attract viewers, generate engagement, and deliver world-class performances. The visibility and prestige of such opportunities demonstrate K-pop’s influence in shaping contemporary global entertainment. Additionally, TWICE’s strategic song selection and professional presentation proved that K-pop artists can authentically participate in Western entertainment events while maintaining their artistic identity, further solidifying K-pop’s position as a dominant force in global entertainment.
