Thamma OTT Release Date: When and Where to Stream Ayushmann Khurrana’s Horror-Comedy

Amazon Prime Video India has secured worldwide exclusive streaming rights for the upcoming horror-comedy film starring Ayushmann Khurrana and Rashmika Mandanna as part of a multi-year post-theatrical licensing deal with Maddock Films. The film, scheduled for theatrical release on October 21, 2025, during Diwali, will arrive on the streaming platform shortly after completing its cinema run, though an exact OTT premiere date has not yet been announced.

Digital Rights Secured by Prime Video

The agreement makes Prime Video the global streaming home for films from Maddock’s popular horror-comedy universe set to premiere theatrically between 2025 and 2027. This strategic partnership ensures that audiences across more than 240 countries and territories will have access to the film once it completes its theatrical window.

The deal builds on the success of Stree 2, the latest installment in Maddock’s horror-comedy franchise, which became one of Prime Video’s biggest global streaming hits and helped expand the film’s fanbase beyond its theatrical run. This previous success demonstrates the platform’s commitment to bringing regional Indian content to global audiences while maximizing the reach of theatrical releases.

Understanding the Theatrical Window

While the exact Thamma OTT release date remains unannounced, industry patterns suggest viewers can expect the film on Prime Video approximately four to eight weeks after its theatrical debut. Maddock Films typically allows sufficient time for theatrical exploitation before moving to digital platforms, ensuring cinema owners get adequate opportunity to capitalize on ticket sales during the crucial Diwali season and subsequent weeks.

The timing of the OTT release depends on several factors including box office performance, exhibitor agreements, and strategic decisions by both Maddock Films and Amazon. If the film performs exceptionally well in theaters, the window might extend slightly to maximize theatrical revenue. Conversely, if the film completes its theatrical run earlier than expected, the OTT premiere could arrive sooner.

Ayushmann Khurrana’s Horror-Comedy Debut

The film is directed by Aditya Sarpotdar and features an ensemble cast including Ayushmann Khurrana, Rashmika Mandanna, Nawazuddin Siddiqui, Paresh Rawal, Sathyaraj, and Faisal Malik. For Ayushmann Khurrana, known for his socially relevant dramas and quirky comedies, this marks his first foray into the horror-comedy genre that has become synonymous with Maddock Films.

Cast and Crew Details

The plot follows two destined lovers who battle supernatural forces, family ties, and nature itself to defend their forbidden romance in a mystical world where ancient powers and prophecies threaten to keep them apart. This premise positions the film as both a romantic drama and supernatural thriller, adding layers of complexity beyond standard horror-comedy fare.

Rashmika Mandanna Continues Pan-India Journey

Rashmika Mandanna brings significant star power to the project following her blockbuster success in films like Pushpa and Animal. Her collaboration with Ayushmann Khurrana represents a meeting of two distinct cinematic sensibilities—his preference for content-driven narratives and her mass appeal across multiple industries.

The film was announced in June 2024 with the initial title Vampires of Vijay Nagar and was also teased in the post-credit scene of Stree, immediately connecting it to Maddock’s successful horror-comedy universe. This cinematic universe approach mirrors Hollywood’s Marvel strategy, where interconnected stories create anticipation and encourage audiences to watch previous installments.

For Rashmika, the OTT release on Prime Video ensures her performance reaches audiences who may have missed the theatrical run or prefer streaming entertainment. Given her massive social media following and pan-India appeal, her presence in the film guarantees substantial viewership numbers once it arrives on the platform.

The Maddock-Prime Video Partnership

The collaboration extends the longstanding partnership between Prime Video and Maddock Films, which has previously brought titles including Stree 2, Teri Baaton Mein Aisa Uljha Jiya and Stree to the platform, along with co-production Bhool Chuk Maaf and original series Jee Karda. This established relationship ensures seamless transition from theatrical to streaming, with marketing campaigns designed to maintain audience interest throughout the window.

Dinesh Vijan, CEO and founder of Maddock Films, emphasized the strategic importance of this partnership. He stated that Prime Video has consistently championed cinema that transcends languages, geographies, and formats, noting that the deal is a natural extension of their shared vision to take Indian storytelling to a truly global stage. This philosophy aligns perfectly with the ambitions of filmmakers looking to maximize their content’s reach beyond traditional theatrical markets.

What Makes Thamma Part of a Larger Deal

Prime Video India has secured worldwide exclusive streaming rights to eight highly anticipated upcoming titles from Maddock Films set to premiere theatrically between 2025 and 2027. This multi-film agreement demonstrates the streaming platform’s confidence in Maddock’s content pipeline and its ability to deliver commercially successful films that translate well to digital audiences.

The slate includes diverse offerings beyond horror-comedies. Among the titles included in the agreement is Param Sundari, starring Sidharth Malhotra and Janhvi Kapoor, which is set to hit theaters August 29, along with franchise expansions Shiddat 2 and Badlapur 2, plus Sriram Raghavan’s Ikkis starring Agastya Nanda. This variety ensures Prime Video maintains fresh content across multiple genres, appealing to different audience segments.

Box Office Performance Will Influence OTT Timing

The film’s theatrical performance during the competitive Diwali season will significantly impact its OTT strategy. Diwali 2025 sees multiple big releases vying for audience attention, and Thamma competes against other major productions for screen space and viewer mindshare. A strong box office opening could extend the theatrical window, while underperformance might accelerate the digital premiere.

Maddock Films has proven expertise in maximizing both theatrical and OTT revenues. Their previous release, Stree 2, dominated cinemas before transitioning to Prime Video, where it continued building audience through word-of-mouth and social media discussions. The studio understands that theatrical and streaming releases aren’t competing forces but complementary platforms that serve different consumption patterns.

Music and Marketing Build Anticipation

The soundtrack album was composed by Sachin-Jigar, the duo behind numerous Maddock Films hits. Their involvement ensures the film features catchy, memorable tracks that can drive engagement across platforms. Songs like “Poison Baby” featuring Malaika Arora have already generated significant buzz, creating awareness that will translate into OTT viewership once the film streams.

The marketing strategy leading up to both theatrical and OTT releases demonstrates Maddock’s understanding of sustained audience engagement. By releasing music, behind-the-scenes content, and character teasers over several months, they maintain conversation around the film from announcement through streaming premiere. This extended marketing approach ensures that by the time the film arrives on Prime Video, audiences feel invested in the story and characters.

Global Accessibility Through Prime Video

One significant advantage of the Prime Video deal is global accessibility. Unlike theatrical releases that may have limited international distribution, the streaming premiere ensures audiences worldwide can watch simultaneously. For Ayushmann Khurrana and Rashmika Mandanna, this represents an opportunity to reach diaspora audiences and international viewers curious about Indian cinema.

Prime Video’s director and head of content licensing for India, Manish Menghani, expressed excitement about expanding their strategic collaboration with Maddock Films to continue delivering compelling stories to audiences across the world. This global perspective acknowledges that Indian content has transcended regional boundaries, finding audiences who appreciate quality storytelling regardless of language or cultural context.

Satellite Rights and Additional Revenue Streams

While Prime Video holds exclusive streaming rights, satellite television rights typically get sold separately, ensuring the film reaches audiences across multiple platforms over time. These deals, announced closer to the theatrical release, provide additional revenue streams for the producers while ensuring maximum content accessibility.

The multi-platform approach reflects modern content distribution strategies where films generate revenue through theatrical tickets, digital streaming subscriptions, satellite television licensing, and ancillary markets like merchandise and music rights. For a film like Thamma, which features stars with massive fan followings, each platform serves a distinct audience segment.

What Audiences Can Expect

Beyond knowing the Thamma OTT release date window, audiences anticipating the streaming premiere can expect a high-quality viewing experience. Prime Video typically releases films in multiple resolutions including 4K when available, with support for HDR on compatible devices. The platform’s recommendation algorithms will push the film to users who’ve previously watched horror-comedies, Ayushmann Khurrana films, or Rashmika Mandanna content.

The film promises to deliver the signature Maddock blend of scares and laughs, potentially expanding the horror-comedy universe further. For viewers who enjoy the Stree franchise, this offers another entry point into interconnected stories featuring supernatural elements grounded in Indian folklore and contemporary settings.

Final Thoughts on Accessibility

While the precise Thamma OTT release date awaits official announcement, the confirmed Prime Video partnership ensures audiences won’t wait excessively long after theatrical release. The deal represents a win for all stakeholders—Maddock Films secures guaranteed streaming revenue and global distribution, Prime Video adds prestigious content to its catalog, and audiences gain convenient access to a highly anticipated film.

As October 21, 2025 approaches, fans should monitor official announcements from both Maddock Films and Amazon Prime Video for confirmation of the exact streaming date. Based on industry patterns and the nature of the multi-film deal, viewers can reasonably expect the film to arrive on the platform before the end of 2025, allowing them to enjoy Ayushmann Khurrana and Rashmika Mandanna’s supernatural romance from the comfort of their homes.

Read More: Poison Baby: Malaika Arora’s Electrifying Dance Number Takes Thamma to New Heights

FAQs