Introduction
The Tata Nexon, one of India’s most popular compact SUVs, has achieved a historic milestone by becoming the first Tata SUV to cross 8 lakh sales. Since its launch in 2017, the Nexon has continuously evolved, setting new benchmarks in safety, design, and performance.
This sales milestone highlights Tata Motors’ dominance in the compact SUV segment and reinforces the Nexon’s position as a customer-favorite vehicle. In this blog, we’ll dive into the factors behind the Nexon’s success, its evolution over the years, and why it remains a top-selling SUV in India.
Tata Nexon: A Brief History
Launched in September 2017, the Tata Nexon marked Tata Motors’ entry into the compact SUV segment. Over the years, it has undergone multiple updates, including a major facelift in 2023, further strengthening its appeal.
Key Milestones of the Tata Nexon
- 2017 – Official launch in India
- 2018 – Became the first Indian car to receive a 5-star safety rating from Global NCAP
- 2020 – Introduced facelifted version with a refreshed design
- 2020 – Launched Tata Nexon EV, India’s first long-range electric SUV
- 2023 – Major facelift with modern styling, updated tech, and new engine options
- 2024 – Becomes the first Tata SUV to cross 8 lakh unit sales
Why Is the Tata Nexon So Popular?
Several factors contribute to the Nexon’s incredible sales performance, making it a preferred choice among Indian buyers.
1. 5-Star Safety Rating – India’s First
One of the biggest reasons for the Nexon’s success is safety. In 2018, it became the first made-in-India car to secure a 5-star safety rating in the Global NCAP crash tests. This achievement significantly boosted its reputation, making it a go-to choice for safety-conscious buyers.
2. Attractive and Futuristic Design
The Nexon’s coupe-inspired SUV design sets it apart from competitors. With the 2023 facelift, Tata Motors introduced sharper LED lighting, a new digital cockpit, and a more aggressive front fascia, further enhancing its appeal.
3. Multiple Powertrain Options
Tata Nexon offers three powertrain choices, making it suitable for a wide range of buyers:
- Petrol – 1.2L Turbocharged Revotron Engine
- Diesel – 1.5L Turbocharged Revotorq Engine
- Electric (EV) – Tata Nexon EV with over 400 km range
The availability of multiple transmission options, including Manual, AMT, and DCT, ensures a versatile driving experience.
4. Feature-Packed Cabin
The 2023 Tata Nexon facelift introduced premium features like:
✔ 10.25-inch digital instrument cluster
✔ Wireless Apple CarPlay & Android Auto
✔ Touch-based HVAC controls
✔ Voice-assisted sunroof
✔ Ventilated front seats
This makes the Nexon one of the most tech-savvy SUVs in its segment.
5. Affordable Pricing and Value for Money
Despite offering premium features and safety, the Tata Nexon remains competitively priced. With an ex-showroom price starting from ₹8 lakh, it competes effectively with rivals like Maruti Brezza, Hyundai Venue, and Kia Sonet.
6. Strong After-Sales Support and Resale Value
Tata Motors has significantly improved its service network and brand perception over the years. Additionally, the Nexon’s high resale value ensures long-term affordability.
Tata Nexon’s Market Performance
Sales Performance Over the Years
The Nexon has witnessed consistent growth in sales, reflecting strong customer demand.
| Year | Annual Sales |
|---|---|
| 2018 | 50,000+ units |
| 2019 | 60,000+ units |
| 2020 | 80,000+ units |
| 2021 | 1.08 lakh units |
| 2022 | 1.72 lakh units |
| 2023 | 1.97 lakh units |
| 2024 | 8 lakh cumulative sales milestone |
The Nexon has consistently outperformed competitors like the Hyundai Venue, Maruti Brezza, and Kia Sonet in monthly sales figures.
Tata Nexon EV: Leading the EV Revolution
The Tata Nexon EV, launched in 2020, has played a key role in popularizing electric vehicles (EVs) in India.
Why Is the Nexon EV So Successful?
✔ 400+ km range, making it a practical EV
✔ Fast charging support – 10-80% in 56 minutes
✔ Government subsidies & incentives under the FAME II policy
✔ Lower running costs compared to petrol/diesel models
With the Nexon EV Max and Nexon EV Prime variants, Tata Motors has further expanded its EV lineup, leading the market with over 50% share in India’s EV segment.
How Tata Nexon Compares to Rivals
The Nexon competes in the highly competitive compact SUV segment. Here’s how it compares with its biggest rivals:
| Feature | Tata Nexon | Maruti Brezza | Hyundai Venue | Kia Sonet |
|---|---|---|---|---|
| Safety Rating | ⭐⭐⭐⭐⭐ (5-Star) | ⭐⭐⭐ (3-Star) | ⭐⭐⭐ (3-Star) | ⭐⭐⭐ (3-Star) |
| Powertrain Options | Petrol, Diesel, EV | Petrol, CNG | Petrol, Diesel | Petrol, Diesel |
| Max Power (Petrol) | 120 HP | 103 HP | 120 HP | 120 HP |
| Sunroof | ✅ Yes | ✅ Yes | ✅ Yes | ✅ Yes |
| Touchscreen Display | 10.25-inch | 9-inch | 8-inch | 10.25-inch |
| Starting Price | ₹8 lakh | ₹8.29 lakh | ₹7.89 lakh | ₹7.99 lakh |
The Nexon leads in safety, technology, and variety of powertrain options, making it a better all-rounder than its competitors.
Future of the Tata Nexon
With EV adoption rising, Tata Motors is expected to further improve the Nexon EV with:
- Higher range variants (500+ km expected)
- More fast-charging options
- ADAS (Advanced Driver Assistance Systems) integration
Additionally, hybrid powertrains might be introduced to increase fuel efficiency while reducing emissions.
Final Verdict: Why the Tata Nexon Is a Game-Changer
The Tata Nexon’s 8 lakh sales milestone is a testament to its success in the Indian automotive market. With its top-tier safety, feature-rich cabin, powerful engines, and affordable pricing, it remains one of the best compact SUVs available today.
If you’re looking for a safe, stylish, and feature-packed SUV, the Tata Nexon is undoubtedly a top choice. 🚗💨
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FAQs
Will Tata launch a new Nexon version soon?
Tata Motors is expected to introduce hybrid and ADAS-equipped Nexon variants in the near future.
Is the Nexon EV worth buying?
Yes! The Nexon EV offers great range, fast charging, and lower running costs, making it an excellent choice for EV buyers.
