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As Apple and Samsung (005930. KS) suspended new sales in Russia and Western sanctions weighed on the Russian economy, China’s market share in the Russian smartphone market increased dramatically in May.
According to data from mobile network MTS supplied with Reuters, Chinese firms Xiaomi (1810. HK), Realme, and Honor accounted for 42 percent of Russia’s smartphone sales in May 2022, up from 28 percent the previous month.
Samsung has lost its lead in the market, with 14 percent of handsets sold compared to 28 percent last year, and Apple’s share has plummeted to 9% from 12 percent
According to MTS, overall smartphone sales were down 26% year over year, as Western sanctions and supply chain delays have wreaked havoc on Russia’s consumer sector.
After Moscow moved its army into Ukraine in late February, Apple and Samsung halted new product sales in Russia, but shops were able to exhaust existing supplies.
In a so-called “parallel imports” program, the Kremlin has also attempted to allow Russian enterprises to send in specific products, including smartphones, without the consent of the license holder.
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