If you’re a daily word puzzle fan, the New York Times Strands game has become a fresh challenge blending word search, anagram, and connection elements. On October 11, 2025, the puzzle’s theme is “That’s Branding”, featuring iconic logos and brand names we all recognize.
Here’s a compact guide with the theme explanation, word hints, spangram answer, and tips to ace today’s Strands puzzle.
Today’s NYT Strands Puzzle: Key Info
| Aspect | Details |
|---|---|
| Date | October 11, 2025 |
| Theme | That’s Branding: Words related to famous global brand logos |
| Spangram Answer | ICONICLOGOS |
| Notable Words | PEACOCK, APPLE, SHELL, BULLSEYE, SWOOSH, ARCHES |
| Spangram Orientation | Mostly vertical |
What’s the Theme?

The puzzle celebrates well-known corporate logos and branding icons — symbols instantly recognizable and connected deeply with company identities worldwide. Think of Apple’s apple, Nike’s swoosh, Target’s bullseye, and more.
As you form words by connecting adjacent letters, the spangram (a word or phrase using all letters on the board) aptly sums up the theme: ICONICLOGOS.
Tips for Playing NYT Strands
- Focus on brand-related words matching the theme clue.
- Look for patterns: the spangram here is vertical, stretching from top to bottom.
- Use letters smartly — words can move horizontally, vertically, or diagonally and can twist direction.
- Finding 3+ words triggers theme word hints, so uncover easy words first.

For more daily puzzle assistance and similar game guides, keep an eye on TechnoSports.co.in’s Puzzle & Games section.
FAQs
Q1: What is a spangram in NYT Strands?
A spangram is a special word or phrase that uses every letter on the puzzle board at least once. Today’s spangram is ICONICLOGOS reflecting the branding theme.
Q2: Where can I play New York Times Strands?
You can play Strands on the official New York Times website or in the NYT Games app, available for iOS and Android.


