Starting a new digital business is difficult, but individuals in control can be held responsible for certain new tech enterprises’ failures. Nothing is a moonshot in and of itself, but those who have followed Carl Pei’s career up to this point know that it does have a possibility to achieve the extraordinary.
“The first time I met Carl was at a phone launch in downtown New York City, Manhattan,” says Nothing investor, YouTuber, and all-around digital savant Casey Neistat. “We started shooting the shit about everything in the world of tech, but the thing that I was most captivated by was how focused he was on the community. Except for Apple, I don’t see a sense of culture being built around one brand or set of products.”
Not just Neistat but other well-known people have placed their own money on the success of Nothing. He has been joined in the company by an impressive set of investors, including former iPod designer Tony Fadell, Twitch cofounder Kevin Lin, Reddit CEO, and co-founder Steve Huffman, and GV (formerly known as Google Ventures).
Together, this group has the credentials and track record to convince even the most pessimistic business observer to take their new project seriously. But nothing doesn’t behave the same way for itself.
Its first promo video for the Ear 1 wireless headphones is soundtracked by 1980s synthpop band The Art Of Noise’s “Beat Box Incorporating Close (To The Edit)” – sample lyric: “Can I say something? Bum. Bum. Bum. Bum. Bum” – and targeted at what Pei calls the “visionary segment”. In normal speak, he means Hypebeast-minded creatives who’ll gladly set their alarm for the latest sneaker drop but wouldn’t dream of doing the same for something with a microchip inside of it.
Nothing has mastered the art of the tease, creating an engrossing 30-minute online event that is completely based on the assertion that it is running on a phone
At this announcement, the company suggested a possible back cover design. Since then, Nothing CEO Carl Pei has stated that the company is going with a transparent back design that is quite similar to the Ear 1 design.
According to a hands-on video published exclusively by MKBHD, the transparent back is made of glass, and the white accents adorning it are LEDs that offer distinctive light shows based on which notification sounds you’ve assigned, helping you find out who is calling or texting you without ever turning the phone around.
The Nothing Phone (1) is projected to become on sale in foreign locales like the Middle East and Europe two weeks after its launch. The Nothing Phone (1) will, however, be available to buyers in India initially before other nations.
The Nothing Phone (1) is said to have the Qualcomm Snapdragon 778G SoC and a 6.55-inch OLED screen with a 120 Hz refresh rate. The phone’s back will have a 50MP sensor for the main camera and a 16 MP sensor for backup purposes.
Also Read: ARM reveals Cortex-X3 and Cortex-A1715 as its new Armv9 CPUs
