TATA which is the Title Sponsor of IPL 2022 is all set to launch their special app during the time of IPL. The name of the SUPER-APP is TATA-NEU.
As per reports, The Tata Group will be announcing the launch of the TATA Neu app on April 7.
ET reported that the launch of the app will have some very high-end and aggressive marketing push around IPL 2022.
TATA Group is the new title sponsor for IPL starting this year. TATA launched the app as a pilot project for the base of Tata group employees over the past many months.
Features of the “TATA-NEU app
- Tata group’s top assets like online grocer BigBasket, e-pharmacy 1mg, electronics focused retailer Croma will all be integrated on the APP.
- The flight booking services across Tata group airlines including Air India, Air Asia, Vistara will be provided on the App.
- Tata Cliq which sells products across Tata companies such as Titan and Tanishq are also integrated on the SUPER-APP.
- Other TATA Companies – Westside and Starbucks too will be on the superapp
“The app is now ready with all the major integrations done. Neu will definitely be launched next month and the idea is to launch it using IPL’s popularity,” as per reports.
The TATA Group replaced VIVO as their new title sponsor for IPL 2022 and 2023.
The TATA Group is 335 Crores i.e almost 25% less than what VIVO had paid for title partnership to the Indian board.
The media reports confirmed that the conglomerate had integrated all major services within the framework of the super app.
“The app is now ready with all the major integrations done. Neu will definitely be launched next month and the idea is to launch it using IPL’s popularity.”- as per sources.
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