Mumbai Indians are one of the strongest teams in IPL and hold a record for winning maximum IPL titles. The franchise has created a commercial record by continuing to partner with Usha International for the ninth consecutive year. By far, this has been the longest sponsorship tie-up by an IPL franchise.
Mumbai Indians and Usha International
- The Sponsorship deal between MI and Usha International in 2013
- Together, they are entering in the 9th year that will present Mi’s cap and helmet
- Longest sponsorship tie-up in IPL
- Mumbai Indians has created their second record by signing with SLICE CARD as their title sponsor
- Reportedly, their deal with SLICE CARD is for the third time and it is more than 100 Cr.
Usha leads the market in consumer durables. They have a wide range of products in home appliances. During the official match toss of Mumbai Indians, the Usha International logo will be displayed on the mat and they will also display helmets and caps during the match. The company will be having its online campaigns to engage the fans.
Komal Mehra, Head of Sports Initiatives and Associations, Usha International, said, “The fact that this is our 9th year of association. It underscores our brand’s culture. We believe in committing to long term strategic partnerships when it comes to nurturing sporting events, then whether it is the youth or established players like the Mumbai Indians team and Mithali Raj”
Mumbai Indians spokesperson said, “We are extremely satisfied to see Usha International benefiting from a long-standing partnership with the Mumbai Indians. Keeping the Mumbai Indians fan community at heart and leveraging our brand-building capabilities to drive long-term values, we’re delighted to provide the platform that our partners need to continue to build brand prominence.”
Rohit Sharma and with players like Suryakumar Yadav, Kieron Pollard, Jasprit Bumrah, and Ishaan Kishan, Mumbai Indians will eye to win their sixth IPL trophy this season.
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Mumbai Indians will have their first match against Delhi Capitals on 27th March at Brabourne.