iPhone 17 Pre-Orders Are Live: The wait is finally over! Apple’s highly anticipated iPhone 17 series is now available for pre-order as of September 12, 2025, at 5:00 AM PDT, bringing groundbreaking features and an entirely new ultra-thin iPhone Air to the market.
Following Apple’s “Awe Dropping” event on September 9, tech enthusiasts worldwide are rushing to secure their next iPhone. With delivery starting September 19, this marks one of Apple’s most significant iPhone launches in recent years.
The Complete iPhone 17 Lineup
Apple has revolutionized its iPhone portfolio with four distinct models, including the debut of the remarkably thin iPhone Air that replaces the Plus model entirely.
The New Lineup:
- iPhone 17 – 6.3-inch display (up from 6.1-inch)
- iPhone Air – Ultra-thin 5.6mm design with titanium frame
- iPhone 17 Pro – Professional-grade with aluminum unibody
- iPhone 17 Pro Max – Largest premium model
iPhone 17 Pre-Order Details & Pricing
| Model | Price | Storage | Key Features |
|---|---|---|---|
| iPhone 17 | $799 | 256GB/512GB | 6.3″ display, 48MP cameras, A19 chip |
| iPhone Air | $999 | TBA | 5.6mm thin, titanium frame, Ceramic Shield 2 |
| iPhone 17 Pro | $1,099 | TBA | Aluminum unibody, triple 48MP cameras |
| iPhone 17 Pro Max | $1,199 | TBA | Largest screen, pro video features |
Revolutionary Design Changes
The iPhone Air steals the spotlight as Apple’s thinnest iPhone ever at just 5.6mm thick. The titanium frame with polished mirror finish represents Apple’s most premium design language yet, while the new Ceramic Shield 2 offers 3x better scratch resistance and 4x better crack resistance.
Design Highlights:
- Double storage: iPhone 17 starts with 256GB (previously 128GB)
- New colors: Black, lavender, mist blue, sage, and white
- Pro finishes: Deep blue, cosmic orange, and silver
- Enhanced durability: Ceramic Shield on both front and back
Pre-Order Frenzy: Demand Exceeds Supply
Early indicators show massive demand, with iPhone 17 Pro Max configurations already facing 1-3 week shipping delays just hours after pre-orders opened. However, the iPhone Air maintains better availability, with most configurations still available for September 19 delivery.
Current shipping status:
- iPhone 17 Pro Max: Delayed to mid-October for some models
- iPhone Air: Launch day delivery still available
- iPhone 17 Pro: Minimal delays reported
- Standard iPhone 17: Good availability
Carrier Deals Making Headlines
Major carriers are offering aggressive promotions to capture early adopters, with some providing iPhone 17 models completely free with qualifying trade-ins and unlimited plans.
Top Pre-Order Deals:
- AT&T: iPhone 17 Pro free with trade-in and unlimited plan
- Verizon: iPhone 17 free with new line and unlimited data
- Apple Direct: $40-$700 trade-in credits (iPhone 8 to iPhone 16 Pro Max)
- T-Mobile: Up to $1,100 in credits with eligible trade-in
Camera Revolution: Triple 48MP System
The iPhone 17 Pro series introduces a revolutionary camera system with three 48MP sensors – Main, Ultra Wide, and Telephoto – offering the equivalent of eight different lenses. The new Center Stage front camera transforms selfie experiences, while macro photography reaches new detail levels.
Global Availability & iOS 26
Pre-orders opened simultaneously in over 63 countries, including major markets like the US, Canada, China, Germany, India, Japan, and the UK. The new iOS 26 will be available as a free update on September 15, bringing enhanced Apple Intelligence features in multiple languages.
The Strategic Play: Air Replaces Plus
Apple’s decision to discontinue the iPhone Plus in favor of the ultra-thin iPhone Air signals a strategic shift toward premium design over size variations. The Air’s positioning between the standard iPhone 17 and Pro models creates a more logical product hierarchy.
Bottom Line: Apple’s Boldest iPhone Bet
The iPhone 17 lineup represents Apple’s most ambitious iPhone strategy in years, combining significant design evolution with substantial feature upgrades. The ultra-thin iPhone Air could redefine smartphone expectations, while the enhanced Pro models target creative professionals and power users.
With pre-orders already showing strong demand and shipping delays beginning to appear, Apple appears to have another hit on its hands. Whether you’re upgrading from an older iPhone or switching platforms entirely, the iPhone 17 series offers compelling reasons to make the jump.
Mark your calendar: Devices arrive in stores and begin shipping on Friday, September 19.
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