Hero MotoCorp, the world’s leading motorcycle and scooter manufacturer, has partnered with KRAFTON India, publisher of BATTLEGROUNDS MOBILE INDIA (BGMI), to launch India’s first-ever ‘phygital’ collaboration in the two-wheeler and gaming industries. This exclusive partnership brings the thrill of digital gaming to the world of motorcycling in this first-of-its-kind integration and features in-game content and limited edition bikes.
Hero MotoCorp partners with KRAFTON India to bring exclusive BGMI-themed bikes in India’s first ‘phygital’ deal
Under the partnership, Hero’s popular motorcycles—Xtreme 160R 4V and Xtreme 125R, the fastest bikes in their respective segments, will be available for use as in-game vehicles in BGMI. Additionally, soon fans would be able to buy exclusive BGMI-branded Hero motorcycles with their special decals and themed designs, making the virtual gaming experience even more real.
Seddharth Merrotra, Head of Business Development and Partnerships, KRAFTON India, termed this not just brand integration, but a new standard for genuine engagement in the gaming culture that provides tangible value to the digital generation. He added that this collaboration turns virtual mobility into real-world ownership, allowing players to live the brand both inside the game and on the road.
According to Ashutosh Varma, Chief Business Officer, Hero MotoCorp, the association is a bold move towards reaching out to the young and digitally-savvy customers in a new and engaging manner. The company is blurring the lines between mobility and digital entertainment to offer an unmatched brand experience that transcends the ordinary and reimagines passion, performance, and play. From May 25 onwards, Hero Xtreme 160R 4V and Xtreme 125R will be visible to players as in-game high-performing vehicles with distinctive styling.
The partnership will also include a range of Hero-themed in-game items, including an unlockable Hero-themed gear drop with a custom outfit, helmet and backpack. This initiative redefines brand engagement with India’s digital generation, marking Hero’s strategic move into the digital space and reinforcing BGMI’s evolution as a lifestyle platform. Together, the phygital partnership showcases the future where mobility and gaming fandom combine into both a virtual and physical experience.
FAQs
Which Hero bikes are in BGMI?
Xtreme 160R 4V and Xtreme 125R.
When does the BGMI Hero bike collaboration start?
BGMI Hero bike collaboration starts on May 25.
