It’s safe to assume that Diablo Immortal hasn’t been well received across the internet. Microtransactions in the action-RPG sparked a furious backlash, loot boxes prevented it from being released in Belgium and the Netherlands, and criticism of the free-to-play spin-off raised enough concerns about the next mainline Diablo game that Blizzard had to promise Diablo 4 wouldn’t be monetized in the same way.
None of these appears to have stopped Diablo Immortal from making money. According to data collected from Appmagic, Diablo Immortal made $24.3 million in its first two weeks and was downloaded over eight million times, according to GameDev Reports. That’s not even taking into account the PC version, which is still in beta.
Hearthstone, Blizzard’s other big earner on mobile, pulled in little over $5 million in the last month as a comparison. “It’s built around the dopamine that comes from whacking demon piñatas for loot, meticulously designed to give you a jolt of satisfaction every 30 seconds—and then, when that’s not enough anymore, it charges you for it. For Diablo Immortal and games like it, the fun parts of games are money extraction devices.”
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