CSK reaches a major milestone by renewing its collaboration with the SNJ Group to surpass $100 million in sponsorship revenue for the IPL 2022

    Chennai Super Kings (CSK) have achieved their first century of the IPL 2022 season. Although the IPL has yet to begin, CSK has already struck a century on a commercial ground.

    CSK reaching Major Milestone

    The team led by MS Dhoni has extended their collaboration with SNJ Group for another three years. CSK’s overall sponsorship income have now surpassed 100 crores as a result of this arrangement.

    CSK has already enlisted the support of ten sponsors. The title sponsorship agreement was also a first for them. They have struck a three-year deal with TVS Eurogrip as a Front Jersey Partner. 90% of the CSK Sponsorships are renewals of earlier agreements, demonstrating the value that a Dhoni-led team offers to the businesses.

    List of CSK Sponsors:

    • TVS Eurogrip: 3 Years 100 Cr+ Deal for Front Jersey Partnership
    • India Cements: Back Jersey Partner
    • Gulf Oil: Associate Partner
    • British Empire: Associate Partner
    • SNJ 10000: Associate Partner
    • Reliance Jio: Associate Partner
    • Astral Pipers: Associate Partner
    • Nippon Paints: Associate Partner
    • Equitas: Associate Partner
    • Dream11: Official Partners

    Partnership with SNJ Group

    The SNJ Group, an Indian conglomerate with diversified holdings in a wide range of industries, has renewed its sponsorship agreement with four-time IPL champions Chennai Super Kings for the next three years (2022 to 2024).

    The collaboration, which began in 2019, will give SNJ Group exposure on the Super Kings’ yellow jersey’s leading arm as well as both sides of the pants. With several activities, Chennai Super Kings and SNJ Group will engage with the franchise’s fan base across the country.

    S.N. Jayamurugan, Chairman of SNJ, said, “We are elated to team up with Chennai Super Kings yet again for the fourth year in a row. This sponsorship is the convergence of India’s favorite IPL team and favorite brands, the British Empire and SNJ 10000. Staying true to our campaign slogan, our partnership is ‘Semma Mass, Semma Strong.”

    K S Viswanathan, CEO, Chennai Super Kings Cricket Limited said, “We are delighted to continue our association with SNJ Group. The partnership has been fruitful and we are

    Read: Ravindra Jadeja completes 10 glorious years in association with CSK in IPL

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