BTS member Kim Taehyung, popularly known as V, has once again proven why he’s considered a global fashion icon. The K-pop star ranked fourth on Lefty’s SS26 Womenswear Roundup, becoming the top Korean soloist at Fashion Week while generating an impressive $13.1 million in Earned Media Value (EMV) with just two posts over two days.
BTS Taehyung Lefty’s SS26 Womenswear Roundup: Top 5 Rankings
Lefty’s comprehensive analysis examined over 12,000 influencers from major Fashion Weeks in Paris, Milan, and New York, measuring their impact through EMV, engagement rates, and brand influence.
| Rank | Name | Nationality | EMV | Brand Partner |
|---|---|---|---|---|
| 1 | Kornnaphat Sethratanapong | Thai Actor | $23.5M | Dior |
| 2 | Sirilak Kwong | Thai Actor | $21.5M | Dior |
| 3 | ENHYPEN | K-pop Group | $18.3M | Prada |
| 4 | Kim Taehyung (V) | BTS Soloist | $13.1M | Celine |
| 5 | Mickey Blank | American Influencer | $12.6M | Calvin Klein |
The Power of Minimal Yet Impactful Presence
What makes Taehyung’s achievement particularly remarkable is his efficiency. While others required numerous posts to build their EMV, Taehyung achieved his $13.1 million valuation with only two posts tracked over two days during his appearance at CELINE’s Été 2026 show.
He attended the prestigious event wearing a vintage-inspired brown double-breasted coat paired with a silk leopard-print tie, a look that immediately captivated fashion enthusiasts worldwide and generated millions of social media mentions.
The BTS star’s ability to command such massive media attention demonstrates what fans affectionately call “Impacthyung” — his unique capacity to create cultural moments with authenticity and minimal effort.
Fashion Week Success Continues at W Korea Gala
Taehyung’s fashion dominance didn’t stop at Paris Fashion Week. He recently attended W Korea’s “Love Your W” 20th Anniversary Gala in Seoul alongside BTS bandmates RM and j-hope, wearing a custom JAYBAEK Couture velvet blazer with gold embroidery that further cemented his status as Asia’s style icon.
His partnership with CELINE continues to flourish, showcasing the authentic connection between artist and brand that resonates with global audiences.
Understanding Earned Media Value (EMV)
EMV measures the monetary value of organic media exposure and social media engagement. It calculates what brands would have spent on advertising to achieve similar visibility. Taehyung’s impressive $13.1 million EMV reflects his extraordinary ability to generate buzz, drive conversations, and create lasting brand impact.
The Lefty report was created in collaboration with Karla Otto and CTZAR, combining cultural insights with social analytics to identify the season’s most influential personalities.
What’s Next for the Fashion Icon
Taehyung continues his ambassadorial work with CELINE while preparing for BTS’s highly anticipated 2026 group comeback, promising fans even more memorable fashion moments ahead.
For more K-pop fashion trends and celebrity style updates, stay tuned to the latest developments in entertainment and pop culture.
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FAQs
Q: What is Earned Media Value (EMV) and why does it matter?
A: Earned Media Value is a metric that quantifies the monetary worth of organic publicity, social media engagement, and brand mentions. It represents what companies would theoretically spend on paid advertising to achieve equivalent exposure. Taehyung’s $13.1 million EMV demonstrates his exceptional influence in driving authentic brand visibility without traditional advertising spend.
Q: How did Taehyung rank so high with only two posts?
A: Taehyung’s ranking showcases quality over quantity. His genuine connection with CELINE, combined with his massive global fanbase and fashion credibility, generated millions of organic interactions and media coverage. His carefully curated appearances create cultural moments that naturally dominate conversations across social platforms, proving that authentic influence transcends content volume.
