Borderlands 4 Hits 2 Million Sales, Earns $150 Million Revenue

Borderlands 4 has achieved remarkable commercial success despite performance issues, selling over 2 million units across all platforms and generating more than $150 million in revenue according to Alinea Analytics estimates.

Borderlands 4 Sales Breakdown

The looter shooter franchise continues its commercial dominance with impressive launch week performance, including 1 million copies sold on Steam alone (750,000 in the first week).

Commercial Success Despite Issues

Despite ongoing PC performance problems with crashes and low framerates, Borderlands 4 maintains impressive Steam player counts, demonstrating the franchise’s strong fan loyalty.

Steam Marketplace Dominance

Borderlands 4 topped Steam sales charts during its launch period, competing against other major releases and maintaining strong momentum despite technical challenges.

Franchise Milestone Achievement

This success brings the entire Borderlands IP close to 100 million total sales, cementing its position as one of gaming’s most successful looter shooter franchises. The franchise previously reached 93 million copies sold by May 2025, making this latest milestone particularly significant.

Market Performance Context

The $150 million revenue figure makes Borderlands 4 one of this year’s most profitable titles already, showcasing the enduring appeal of the franchise’s signature gameplay loop despite launch controversies.

Future Implications

Despite the many technical issues, the game shows no signs of slowing down, suggesting that Gearbox’s latest entry will continue building on the franchise’s commercial legacy while addressing performance concerns through updates.

The strong sales performance validates the continued market demand for cooperative looter shooters, even when facing technical hurdles that typically impact player satisfaction and retention rates.

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