Ashwini Vaishnaw, the Union Minister of Communications, instructed some Bharat Sanchar Nigam Limited (BSNL) employees on Friday to concentrate on the company’s current subscriber base. She also added, using an analogy between customers and God, that the government would support the telco throughout its revival roadmap.
Focus on Customer & Solve Problems
Vaishnaw said to the telco’s staff at Villivakkam exchange in Chennai: “Prime minister Narendra Modi Ji has given you a Rs 1.64 lakh crore which is a very big package. Now, the huge responsibility is on us to make sure that we make BSNL very strong. I am with you rock solid throughout this journey. The government is totally with you.”
To revitalize the state-run telecom carrier BSNL and make it competitive in the crucial sector, the Center approved a Rs 1.64 lakh crore package in July of this year. Vaishnaw stated that they must now be present with our clients. He added: “Customer is God. Customer is king. Whatever problems customers face, they should become our problem, and solve them immediately. Focus on your customers.”
Vaishnaw and BSNL
In comparison to private sector competitors Reliance Jio, Bharti Airtel, and Vodafone Idea, which control the majority of the 1.20 billion users, BSNL now holds a market share of close to 9.92%.
As per Telecom Regulatory Authority of India (Trai) figures, by the end of April 30, 2022, the commercial telecom service providers owned 89.79% of the market share of wireless subscribers, while BSNL and MTNL, the two-public sector telcos, had a market share of only 10.21%.
The minister added that the BSNL staff should offer its customer base their undivided attention as new technology (4G) would soon be implemented against the backdrop of Make in India and Design in India. The administrative allocation of 4G airwaves was included in the resuscitation package along with another Rs 44,993 crore.
Earlier, Vaishnaw requested that the 5G network rollout begin concurrently with the ambitious 4G network rollout so that the telco could serve its 20 crores 4G and 5G consumers.
He claims that the 5G non-standalone (NSA) core network, which is anticipated to be ready by the end of August, is progressing at the Centre for Development of Telematics (C-DoT), a state-owned telecom R&D company. The domestic core equipment may be ready for deployment in 2023.
Read: India wants manufacturers to provide a universal charger for all devices after the EU
