Apple rules: 44% share in global smartphone market in 2020

    Demand for Apple smartphones increases

    A new report shows that Apple is in demand in the secondary market for smartphones and that has not slowed down. Its share of the global refurbished market exceeds 44% in the second half of 2020.

    In addition, Apple’s secondary market ASP (average selling price) is three times the average price of all of its competitors. This was concluded from a report by Counterpoint Research.

    In fact, in the last year, Apple’s share has increased compared to its competitors. Even with the launch of 5G by 150+ mobile operators in 70+ countries, Apple’s portfolio of renewed LTE products demand and ASP are still high. Research Director Jeff Field Hack asserted the fact.

    This helps Apple expand its install base, because many aftermarket Apple buyers are first-time buyers, he added.

    In the second half of 2020, the market for refurbished smartphones in most of the world will grow healthily.

    China is slowly becoming a more difficult secondary market. Demand is still high, but the cost of key components has increased. Also, international ports have more oversight, as stated by a senior research analyst.
    There are established companies in the secondary market. Moreover, new companies are also moving to these areas. There are interests in the flagship products of high-end brands, but the prices are more average.

    Compared with sales in 2019, market sales in 2020 increased slightly by 4%, offsetting the decline in the first half of 2020.

    The supply of smartphones in the secondary market in the first half of the year was limited. Both demand and supply increased strongly in the second half of 2020.

    When the market opened, most catering businesses saw an increase in transaction volume and transaction volume.

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