Apple iPhone 14 demand keeps dropping

According to statistics acquired by SellCell, the value of the iPhone 14 models has decreased more than twice as much as the iPhone 13 in the same time period last year. Based on the average trade-in values from more than 40 buyback suppliers, SellCell’s analysis. According to the research, the iPhone 14 and iPhone 14 Plus perform poorly in terms of value retention, losing twice as much value in the first 10 days after debut as the iPhone 13 and iPhone 13 small.

The regular iPhone 14 models depreciated by 38.4% on average in the ten days following launch, more than double the 18.2% loss of value experienced by the iPhone 13 models during the same period last year.

The worst-performing model is the 512GB iPhone 14, which lost 40.3 percent of its value in the first 10 days after release.

The 512GB iPhone 13 mini, which lost 29.8% of its value 10 days after release, was Apple’s fastest depreciating model last year. The 512GB iPhone 13 lost 27.2 percent of its value.

Even though the iPhone 14 Plus isn’t yet on the market, aftermarket prices already exist and indicate an anticipated average depreciation of 38.6 percent. Naturally, once the product is out and the market can more accurately gauge demand, this could alter.

iPhone 14
credit: macrumors

For the iPhone 14 Pro Max, which has declined by just 19.6%, the situation is noticeably better. In the 10 days following introduction, this is 1.8% better than the iPhone 13 Pro Max from the previous year. The 512GB iPhone 14 Pro Max is the best-performing model overall, depreciating 18.2 percent less than the 256GB iPhone 13 from the previous year, which lost just 9.9 percent of its value. Overall, the depreciation rate for the iPhone 14 Pro and iPhone 14 Pro Max is similar to that of the iPhone 13 Pro and iPhone 13 Pro Max, showing a comparable level of high demand.

The information is consistent with numerous other claims that the iPhone 14 and iPhone 14 Plus are not in high demand. Display expert Ross Young noted in a tweet earlier this morning that panel orders for the iPhone 14 are down 38% from the iPhone 13 at the same time last year. According to him, panel orders for the iPhone 14 Pro Max are up 18% from the iPhone 13 Pro Max.

Apple analyst Ming-Chi Kuo stated shortly after the handsets’ releases that pre-order numbers for the two models were lower than those for the third-generation iPhone SE and the iPhone 13 mini, indicating “lackluster” demand. He even went so far as to say that “Apple’s product segmentation strategy for standard models fails this year,” and it is thought that the company has abandoned plans to ramp up production of the two devices. The iPhone 14 Pro and iPhone 14 Pro Max, on the other hand, continue to be in high demand.

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