The IPL tournament dropped its Ratings and it got just worse. The BARC DATA for 7th May to 13th May states that the IPL ratings have dropped further in week number 5. Due to this, Star Sports has slipped to No.4 in the TOP Channels list department.
- The IPL match No. 52 to 60 was played during this week. This week would decide which team would qualify for playoffs, but still, it couldn’t improve ratings
- Star Sports 1 Hindi has dropped to No. 4th on Top Channels List
- SUN TV, Star MAA, and Star Plus are the top 3 channels of the week
- The ratings are dropping continuously even in big IPL markets of Maharashtra, Delhi, Tamil Nadu
The TV viewership across various age groups has been reduced by 30%. This has made the advertisers very angry, and some of the agencies are also commanding the official broadcasters to pay their money back.
Advertisers are now asking Disney Star India to compensate for the drop in the viewership. It is also worth noting that Star Sports had increased the ad rates by almost 15% to 20%.
“See we have paid 15% more and the numbers are down by 28-30%. It’s quite a dampener for us. We obviously are talking to Star Sports for some compensatory inventory and hopeful of the solution”, s
“In the first 25 matches this season, if you look at our TG, which is male and between 22 and 40 years of age, the TVR (television ratings) drop is around 58% and much higher than the average viewership decline of around 30-35%,” said Srivastava. “We are in discussions with Star Sports to provide additional FCT (free commercial time) on live matches so that the overall reach numbers and commitments that were made can be met.”, Shashank Srivastava told Financial Express.
Despite the drop in viewership, bids are likely to be 20-25 percent higher than the base price of Rs 33,000 crore. It may even touch Rs 50,000-60,000 crore.