IPL’s media rights with Stars is going to end as soon as IPL 2022 finishes. Mukesh Ambani’s Reliance backed Viacom 18 is expected to rule Sports Broadcasting space( both English and Hindi channels). Now, it looks like Viacom 18 is going to be a huge competitor for the IPL Media Rights Tender.
Read this article to know about the details.
Viacom 18 LUPA Investents
Bodhi Tree Systems which is led by James Murdoch and Uday Shankar, a former head of Walt Disney India, will invest Rs 13,500 crore ($1. 8 billion) in Viacom 18.
Viacom 18 is an entertainment network owned by billionaire Mukesh Ambani and Viacom Inc. The entertainment network owns and operates the suite of Colors TV channels and OTT platform VOOT. Recently, they launched their SPORTS CHANNELS – Sports18 & Hindi Sports channels Sports18 Khel.
The partnership is all set to “lead India’s transition to a streaming first media market,” RIL chairman Mukesh Ambani said in the statement.
The companies have not disclosed the shareholding pattern yet but as per reports, RIL will hold a majority stake of 60%, while Bodhi Tree will have close to 40%.
Viacom18 will pose a serious challenge to Disney Star & Sony’s hagemony on Cricket Rights.
Generally the IPL Media Rights have gone for tender, Disney Star and Sony Sports Network have always been the leading contenders. But now, Mukesh Ambani’s Viacom 18 is going to throw a really high challenge in the IPL Rights Tender.
Will Amazon’s Jeff Bezos be in the game?
Disney Star, TV18-Viacom (Sports-18), Amazon, Zee & Sony have bought the tender documents. For the first time,the auction for the rights will be broadcast online will be sold separately, opening the door to Amazon.com Inc. and its Prime video service.
“Winning the auction is about prestige and vanity, so Reliance, Amazon and others can be expected to flex their muscles. It’s a big deal and bidders will surely fight tooth and nail to win the rights.” said Aditi Shrivastava, co-founder and chief executive officer at digital entertainment startup, Pocket Aces.