The BCCI has faced a major viewership setback in 2022. The TV ratings of the Indian Premier League have fallen by a huge percentage of 33% in the opening week of IPL. In the upcoming week, IPL Media Rights Auction will be held but BCCI had faced a huge setback before this.
The IPL has always received top ratings in the opening week but for the first time, the Ratings dropped for the 1st week by a huge margin.
IPL Ratings in 2022: According to BARC Data
The first eight matches of IPL 2022 saw a TVR of 2.52. In 2021 it was 3.75 and in 2020 it was 3.85 in the opening week. The viewership also dropped apart from the ratings in the first week. The viewership dropped by 14% which is 229.06 million. Last year, the viewership was 267.7 million. Normally, in the opening week of IPL, it always makes the IPL Broadcaster at No.1 on BARC Charts. This time, Star Sports Hindi is at No.3 which shows that IPL couldn’t make a proper mark this year.
IPL Media Rights Tender- Companies that are in the race
The five serious players who bought the documents are Disney Star, TV18-Viacom (Sports-18), Amazon, Zee & Sony.
- The deadline to purchase the ITT ends on May 10
- The potential bidder will then have the next four weeks to seek clarifications
- June 12th will be the LIKELY Date for E-Auction
- The last date to purchase ITT is on May 10
- The potential bidders will get a time of four weeks for clarifications
- 12th June is going to be the date for E-Auction
The BCCI stated that ITT was for sale for a price of Rs 25 lakhs. The rights will be sold in four different buckets. They are as follows:
- Bundle A – Indian Sub Continent Broadcast: Base price in this category is Rs 49 crore per game. Overall 74 Games’ base price would be Rs 18,130 crore for five years.
- Bundle B – Digital rights Indian Sub-Continent: Base price for this package is Rs 33 crore per game. For five years, the calculation is Rs 12,210 crore.
- Bundle C: Non Exclusive Package (DIGITAL): The much-debated special package is in Bundle C which comprises 18 games and the reserve price in this cluster is Rs 16 crore per game.
- Bundle D: Rest of the World Rights (Outside Sub-Continent): Base price for this package is Rs 3 crore per game. The combined value of the reserve price is Rs 1110. crore for five years.
IPL Media Rights Tender Base Price: The BCCI, last week, announced that the ITT was for sale for a price of Rs 25 lac. The rights will be sold in four separate buckets.
“Everyone knows the value of IPL as product has increased in the last 5 years. We have divided rights into 4 bundles to unlock the real value for the rights. No composite bids will be allowed. For each package bidders will have to bid separately. Each package will have base price attached to it”, informed a top source in BCCI directly involved with the Tender process.