Cricket fans across the world know the significance of the India versus Pakistan match, and they did enjoy seeing the game when the two giants of cricket collided in the ICC Men’s T20 World Cup, with a return of the respective tournament after 5 long years. The shortest format of the sport in this world cup, gave us some mouth-watering games, this match being one of them, which eventually became the most viewed T20 match of all time.
India vs Pakistan having the highest viewers ever
The T20 World Cup which was organized in UAE, and Oman broke several viewership records in different regions. Reports stated that it made a record reach in television which was 167 million and also had a record consumption of 15.9 billion minutes in India, on the Star India Network, for the India vs Pakistan match. This encounter has currently surpassed the previous record holder, which was the India versus West India semi-final match of the 2016 ICC Men’s T20 World Cup, organized in India.
Geoff Allardice in this regard
The CEO of ICC, Geoff Allardice in this regard said that they are very pleased with these outstanding global viewership members, which is responsible for demonstrating the power of the T20 format to attract a huge audience all over the world on digital as well as linear platforms.
This reinforces their belief that there is a good opportunity as well as an appetite to grow the game in their strategic growth markets including the United States of America so more fans come to this field and can enjoy it. Millions of people as well as the kids will be inspired by the sponsors and the broadcasters, and they will be desired to be a part of the same.