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    Here is the Performance review of Netflix, Amazon Prime Video, Disney + Hotstar, and other OTT Platforms in Q3 2021 in India

    In India, OTT Platforms are one of the, most growing and also popular platforms among people.  It has been found that every month we have just watched a new name that has been included in the list of OTT platforms. It is true that this pandemic has done a lot of mess with the other business but it is one of the growing years for the OTT platforms in India.

    All the OTT platforms are literally a good example of Video On Demand service. All the OTT platforms are mainly the service with streaming media, audio, and also videos for the viewers through the internet. All the audience and the subscribers have to pay the subscription fee to take the subscription, and it is direct to all of them who will get the access to watch the films, series, podcasts, and also many more entertainment shows on their mobiles, desktop, laptop, and also in the tablet.

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    As this pandemic is continuing, people are mostly dependent on OTT platforms. This year it has been seen that India’s top three streaming services have shared 61% of the market, last year it was 58%. All the streaming services are very close competition for beating each other in the competition. After revealing the chart it has been confirmed that Disney + Hotstar is recently the leader of the market, as it has been grown by 2% since Q2. It claimed about 25% of the market that is highest market acquisition this year, but Netflix and Prime Video are just a few steps away from Disney. In the third quarter, Prime Video is away from 6%, and Netflix is away from 8% margin respectively. In the second quarter, Disney + Hotstar has grown by 2%.

    Netflix has claimed 17% of the market while Prime Video has claimed 19% of the market. ZEE5 has acquired the fourth position with 9% of the market share. This year, OTT platform like Voot has 6%, and SonyLiv has 5% of the market share. Other platforms have acquired 10% of the market share in total.

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    After watching the chart of the Market Share development it has been revealed that the market share of Disney+ Hotstar has been decreased by 1% since last month. Since January they have grown by 5%. It seems that Netflix is mostly affected by this growth, and considering that their market share decreased by 2% since Q2. After watching the chart it comes to know Disney+ Hotstar is lead in the list, after that there are Netflix, and Prime Video that is also bigger than 2.5x and also the fourth highest player in India. JustWatch has confirmed that Disney + Hotstar is sitting in the top position with the highest lead, Prime Video is the second highest, and Netflix is the third-highest position. Zee5  has acquired the fourth position which is slightly ahead of Voot and Sony Liv. Alt Balaji has acquired the last position in the chart.

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