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    Truecaller goes for IPO and strengthens its commitments for the Indian market

    Truecaller is a smartphone application that has features of caller-identification, call-blocking, flash-messaging, call-recording, Chat & Voice by using the internet. It requires users to provide a standard cellular mobile number for registering with the service. The app is available for Android and iOS

    this is a go-to platform if we want to know the identity of an unknown caller and the platform is widely used across platforms especially Android.

    In recent news, the Swedish-origin mobile phone directory and caller identification service stated on Wednesday that the price range for the company planned listing of Class B shares would be between 44 Swedish crowns and 56 crowns.



    If we go by the price range then the company would have a market valuation between $1.9 billion to $2.4 billion after completion of the listing on Nasdaq Stockholm. According to official sources, the company would start trading on Oct. 8 under the trading symbol “TRUE”.

    Truecaller counts Sequoia, Atomico, OpenOcean, and Kleiner Perkins among its investors, and more than 10% of the company is owned by its employees.

    on another note, Truecaller has launched a brand campaign called ‘Desh ka Truecaller,’ for its Indian market. Truecaller accepts India to be its biggest market and this campaign aims to strengthen the brand’s connection with its Indian users while reinforcing the company’s commitment to make the country spam-free.

    “India is our home market and our community has always been like our North Star, guiding us and helping us grow rapidly by spreading a positive word of mouth for us. It gives us great pride that more than 20 crore Indians trust us, which is nearly half of the number of cell phone users in India. The message of this campaign is that of trust and to reassure people using Truecaller that we will continue to keep their communications safe and efficient.”

    source

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