As we have already heard many times by now, both handset makers Oppo and OnePlus are working together to bring an integrated operating system by merging their Oxygen OS and Color OS by early next year. This announcement came following their recently announced merger at the group level, however, recently, both the companies have also integrated their research and development capabilities in India.
“To better maximize resources and further position OnePlus for growth, we have integrated our R&D capabilities with OPPO. Over the last few years, OnePlus has deepened its investments in India, not only around our R&D infrastructure but also with our local manufacturing capabilities.”
“Our India R&D team is a very important pillar for both our India and global operations, and we continue to stay true to this roadmap,” said Lau, who recently took additional responsibility to become Chief Product Experience Officer for both brands globally.
According to a recent report by Bloomberg, Oppo will be cutting around 20% of its staff in key software and device teams after it merged operations with OnePlus.
“We have focused on bringing oppo and OnePlus teams to be able to bring strengths of both sides into the merged entity to deliver efforts going forward.”
The Chief Product Experience Officer also didn’t share details about OnePlus’ R&D and offline retail-related investment roadmap for the Indian market. However, we do know from the company’s previous announcement that it was investing Rs1,000 crore to expand its India research and development centre and Rs 100 crore towards offline expansion.
“Directionally, things are moving to have teams focus and integrated OS. That’s directional, cross teams are working. However, it is important to know that across software, many different teams are focusing on many different aspects like chipset integration, OS experience, animations.”
Lau further stated that after the merger of OnePlus with Oppo, the OnePlus 2.0 journey has begun with a clear focus on product development which includes both hardware and software. “After the merger, OnePlus is a more mature and capable company. My role has seen a significant change as I spearhead both Oppo and OnePlus products including product and software.”
OnePlus will continue its focus on three price segments globally which will be the premium flagship series that target the $500 and above segment, while the OnePlus R (entry-level flagship), OnePlus Nord (premium mid-range), and finally the OnePlus CE (entry-level mid-range) series that focuses on the $300-$500 price segment.
“India may have certain products more than others. The same will apply to Europe. We have regional product strategies. This is the best fit to our overall strategy.”
In other news, OnePlus also announced that we will not be getting any new OnePlus T series smartphones this year. To increase the operations of their smartphone across the globe, OnePlus and Oppo are merging their respective operating systems (OS) to create a unified and integrated OS, which will be launched with OnePlus’ latest flagship smartphone in the first half of 2022.
“OS is at the heart of the software team and is a significant part. There are other teams in different regions that are also part of the software. All teams working are underneath my lead and direction now.”
For more information stay tuned.