Apple slaps critics by selling over 2 billion iPhones setting a record

If you are a follower of Apple, then you might have heard the ongoing continuous criticism about the company that it has lost its ability to sell as many iPhones as it did some years ago. However, despite many critics dissing the company and providing adverse reports based on their estimation, Apple has managed to shut them all down. According to a new account, the Cupertino giant kept pushing forward and has sold 2 billion iPhones, which is something to write home about.

Shortly after announcing its upcoming iPhone 13 series’, Apple introduced price cuts for specific models and announced it would discontinue other models. A few years back, the company did not have a solid iPhone lineup that targeted various pricing levels for different customers. It only launched pricey handsets meant for those who wanted the best of the best in a smartphone and were able to pay for it.

However, Apple was quick enough to realize the importance of various price segments. It can also make some extra buck by recycling older parts while presenting customers with a new model with an incredible price-to-performance ratio.

Enter the 2020 iPhone SE, which came out for only $399, which is the cheapest offering the company has at this time, and it caught Apple’s competitors off guard. And according to sources, the Cupertino tech giant will be launching the 2022 iPhone SE with a chipset upgrade, 5G support, all the while sticking to the same iPhone 8 chassis.

Apple rules: 44% share in global smartphone market in 2020

“Just recently, the 2 billionth iPhone was sold. Unlike the 1 billionth, there was no announcement, no celebration. Partly this is because Apple stopped reporting unit shipments, but partly it’s because it’s not as interesting to talk about 2 billion as it is about 1 billion. There is desensitization when numbers get that big. What happens after you achieve the status of the most popular and valuable product of all time? How much better can the world absorb?

Before we answer, let’s reflect on how it’s going. The iPhone is doing better than ever.

There are more than 1 billion iPhone users. The total number of users has been rising steadily. iPhone users make up about 26% of all smartphone users (3.8 billion is the current estimate). The share of users in the US is about 60% (or soon will be.) The share in the UK is close to 50%. All these share numbers are higher than ever. Over 14% of US and 10% of UK survey respondents have switched to an iPhone in the past two years. The following graph shows how churn is boosting iPhone market share in terms of users.

The latest iPhone 13 is, in my opinion, the most important iPhone ever. It creates the perception of what a phone should be, and it sets up the trajectory for the demand that did not yet exist. It’s facile to think that the utility of an ok older phone is good enough. That assumes that we are satisfied with ok messaging and ok apps. With ok photos and ok video. With no wide angles, no night mode, and no macro photos. What the iPhone has shown, however, is that the demand for performance can be nudged up.

Apple slaps critics by selling over 2 billion iPhones setting a record

We did not ask for rack focus, post-production focus (!), night mode, macro photography, and portrait bokeh. But once we have these features, we begin, ever so slowly, to use them, and then we start demanding them. Conversely, it seems that what people mostly ask for—that is what the critics ask for—are extrapolations of existing features. The “faster horse” dilemma.

What makes the iPhone and perhaps Apple special is that it seems to deliver things that nobody asks for. Still, then everybody wants while eschewing overshooting a performance dimension that a few demands but most won’t use.”

Apple also announced that the previous-generation iPhone would run solid for several years. Still, the Cupertino giant is continuously pushing the boundaries in the features department, despite introducing minor design changes to its latest flagship smartphone series.

The recently launched iOS 15 brings many more incredible features to the iPhone, and the upcoming A15 Bionic will be the ultimate smartphone SoC to enter the market. So, all in all, the previous generation iPhone users will be missing out on the fantastic capabilities brought forward by the combination of A15 Bionic and iOS 15.

Buy the new Apple iPhone 13 Mini:


Get in Touch


Please enter your comment!
Please enter your name here

Latest Posts