Tata Consultancy Services (TCS) one of the major IT services has made the announcement on Tuesday i.e. on 6th July 2021 that it has entered into a strategic partnership with SonyLIV in order to help the OTT streaming platform to create an innovative business model which is enabled by digital technologies to enhance customer experience and also to pave the path for future growth.
The partnership between TCS and SonyLIV will support TCS’s next-generation digital capabilities, global expertise, domain knowledge, and innovative ecosystem to define SonyLIV’s platform transformation pathway for India and global markets, said in a statement.
The statement has also added that this partnership of TCS and SonyLIV will also amplify SonyLIV’s core OTT platform to leverage AI and machine learning in order to provide personalized experiences to subscribers across devices. It will also help SonyLIV to use data and insights that will help to legalize content and create new revenue streams.
In addition, TCS will also set up ab Experience Design Centre that will provide support in its innovation labs where it will work in order to accelerate the innovations by rapidly prototyping. It will also help SonyLIV to launch new features ahead of the market.
In a statement, it is said that the partnership will help SonyLIV to reanalyze the customer experience and engagement, enhance its brand, establish competitive differentiation in the market place and drive growth.
“We are delighted to have TCS on board as our technology partner. We will work closely with the TCS leadership team in India, the US, and the UK to enhance the user experience of SonyLIV,” Danish Khan, Business Head, SonyLIV, Sony Entertainment Television, and Studio Next said.
Further, SonyLIV hopes to harness TCS’ global talent reach, infrastructure, and global centers of excellence to bring innovations that will improve engagement and provide a delightful consumer experience, he added.
“We are pleased to partner with SonyLIV in their growth and transformation journey to become one of the best OTT platforms in the country and the world. Through this partnership, TCS will bring its deep domain knowledge in the media and OTT industry along with world-class technology capabilities to enable SonyLIV to innovate at speed and scale,” TCS India Country Head Ujjwal Mathur said.