It has been almost seven years since Apple introduced the record launch of the iPhone 6 and iPhone 6 Plus. The company’s iPhone-12 series has reached a new shipping milestone to match the previous two models. The iPhone-12 series set a record, surpassing the iPhone 11 series to in two months. The latest data from Counterpoint Research emphasized that multiple updates to the iPhone-12 series have led to its popularity.
For iPhone 6 and iPhone 6 Plus, the biggest selling point should be a larger screen. In iPhone-12 series, we get 5G modem, better performance, energy efficient chipset, larger screen, an improved camera, and more. There is a lack of chargers and headphones which may be a deal breaker for some.
Counterpoint Research also noted that between the launch of the iPhone 11 and 12 series, customer preferences have changed. The iPhone-12 Pro Max is the first choice, as it has accumulated a 29% market share. However, iPhone 11 Pro Max has a 25% market share. The iPhone 12 Pro Max starts at $ 1,099. The increase in shipments of this model means an increase in the company’s revenue, which promotes the revenue supercycle.
It is unclear whether iPhone 12 series will continue this streak, as Apple is launching four new iPhone 13 models in the third week of September. Due to the global health crisis, the launch time is expected to be a few weeks before Apple launches a new generation of models in 2020. Although the previous launch of the iPhone 13 may cause customers to lose interest in the iPhone 12 series.