UEFA EURO 2020: Sony Sports reached 37 million viewers for EURO 2020 to date

Sony Sports is the live broadcaster of EURO 2020 and many others sports. Sony Sports reached 37 million viewers to date in EURO 2020. Now the current tournament, EURO 2020, is in the knockout stage. The group stage has ended on 23rd June at 12:30 pm IST. On the group stage, Sony Sports has turned their viewers to 37 million. The average impressions are almost thrice the viewers than the tournament in the UEFA EURO 2016.

Hungary vs Portugal match is the most seen match in the EURO 2020 group stage. Denmark vs Belgium is the second most seen match in EURO 2020.

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Live Broadcast of EURO 2020: Key highlights

  • The average impressions are almost thrice the viewers than the tournament in the UEFA EURO 2016. (BARC, All India Urban+ Rural, CS 2+, LIVE match impressions)
  • The 21 matches of the group stage of the tournament have been watched by 37 million viewers on the Sony Sports Network to date. (BARC, All India, CS2+, Cumulative reach of LIVE matches wraparound shows+ highlights+ repeats on SPSN)
  • The most-watched game was Hungary vs Portugal game, which was watched by 8.5 million viewers. (BARC, All India Urban+Rural, CS 2+, LIVE match reach)
  • Denmark vs Belgium was the second most-watched match to date, with 7.5 million viewers. (BARC, All India Urban+Rural, CS 2+, LIVE match reach)
  • The Hindi feed for the LIVE matches was watched by around 12 million viewers across the country to date.
  • The Bengali and Malayalam feed for the LIVE matches was watched by around 6 million viewers on Sony Six. (BARC, CS 2+, LIVE match cumulative reach)

The viewership received for UEFA EURO 2020 in the group stages is evidence of cricket-frenzy country’s appreciation for one of the biggest international football tournaments.

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